* Samsung is ranked No.1 TV brand for 14 years* Source – Omdia, Jan-2020. Ranking in terms of shipments. Results are not an endorsement of Samsung. Any reliance on these results is at the third-party’s own risk.

Immerse yourself in the picture with a wider range of colour. Crystal Display ensures optimized colour expression so you can see every subtlety.

Picture quality that moves you, made possible by a single chip that orchestrates colour, optimizes high contrast ratio, and masters HDR.

A sleek and elegant design that draws you to the purest picture. Crafted with an effortless minimalistic style from every angle and a boundless design that sets new standards. You will see only our most immersive cinematic experience ever.

When you project your favorite photos onto the TV screen, the TV itself blends into your décor elegantly. You can lay out multiple photos in a beautiful collage or place them in a slide show for to keep the visual fresh and on point.

* Background feature accuracy may vary based on TV location, dependent on wall designs, patterns, and/or colours.

4K UHD TV goes beyond regular FHD with 4x more pixels, offering your eyes the sharp and crisp images they deserve. See it like you’re really in the scene.

High-Dynamic Range levels up bright expression of your TV, so you can enjoy an immense spectrum of colours and visual details, even in dark scenes.

Samsung UHD offers a neat solution for keeping all your TV cables tidy, hiding them away right in the stand. This helps you reduce your clutter so you can fully enjoy your TV’s beautiful design.

* Actual product may differ from image shown. Please refer to the product image gallery.* This feature does not apply for 43 inches.

It’s all you need to discover tons of different content in one place and get maximum enjoyment. The sleek One Remote Control keeps it simple, allowing you to quickly search all your favorite content from your set-top box to game console, apps, and even live TV.

You can even talk to Samsung UHD TV. Bixby is the assistant to your needs that goes beyond controlling your TV. Just ask and get more.

Mirroring movies or music from your smartphone to TV is as simple as a tap. When you tap TV with your smartphone, the TV senses the tap and mirrors automatically. So it's quick and easy to switch to the TV and continue enjoying your favorite content.

* Compatible devices only. * This service only works when TV and mobile are on. * Service may not be launched at the same time as the model.

With AirPlay 2 built in, you can stream or share content from Apple devices to the big screen. Effortlessly play videos, music, photos and more from your iPhone, iPad and Mac on your Samsung TV.

* This service may not be available at the time of purchase of this product and the availability may vary by region. * Images simulated for illustration purpose only. * Availability of the feature and Graphic User Interface (GUI) may vary by region. Check before use.